Welcome to the profile of Michael Koerbel – the original founder of Majekfilms.com and a profoundly influential figure in the field of visual media. With a unique blend of directorial expertise, production prowess, and innovative thinking, Michael has shaped how we perceive and interact with visual content in the digital age. Discover his impressive career journey and its impact on today’s visual world.
1. Extensive Expertise: Over a Decade Leading Visual Media
Michael Koerbel brings over a decade of invaluable experience as a commercial director and producer for leading companies. He has breathed life into countless media campaigns for globally recognized brands such as Home Depot, GE, Axe, Castrol, Chrysler, Hotels.com, Coca-Cola, ESPN, Fiat, Jaguar, Jeep, Toyota, Porsche, Scion, Buick, Panda Express, Royal Caribbean, Ad Council, and TD Ameritrade. His career extends beyond commercial advertising into strategic media projects.
As a Creative Producer, Michael also contributed to TikTok’s acclaimed rebranding campaign and played a pivotal role in launching Shift4’s partnership with SpaceX for the Inspiration4 mission, collaborating with St. Jude Children’s Research Hospital.
His solid academic foundation is underscored by a Master of Fine Arts (MFA) degree from the University of Southern California School of Cinematic Arts (USC School of Cinematic Arts), one of the world’s most prestigious film schools. Prior to his move to Los Angeles, he was homeschooled and grew up in the Midwest United States.
Michael Koerbel’s vision and creative abilities have earned widespread recognition from the industry and reputable organizations:
Prestigious Awards: His AXE ‘Nothing Beats An Astronaut’ campaign notably secured Cannes Gold and Silver Lions. The ‘It’s A Magical Life’ campaign for Porsche not only boosted women’s interest in the brand by 37% but also garnered an estimated 100 million views across various platforms, earning a Silver Effie Award.
iPhone Filmmaking Pioneer: Notably, Michael Koerbel is widely recognized as a true pioneer in emerging filmmaking technologies. He directed the first official iPhone video in 2010, a significant milestone that was featured by Apple itself. His iconic work, the film ‘Apple of My Eye’, was the first movie ever shot on an iPhone 4, even eliciting amazed comments from Steve Jobs himself about the device’s potential.
Esteemed Speaker: Due to his groundbreaking contributions, Michael has been invited to speak on various topics at top-tier institutions like the Academy of Motion Picture Arts and Sciences, SAG, DGA, TEDx, and SXSW.
Majek Pictures: His production company, Majek Pictures, co-founded with Anna Elizabeth James, aims to direct, produce, and write four-quadrant family films while pushing the boundaries of innovation and distribution in the film industry. Majek Pictures is also committed to “investing in the kids who are the next generation” of iPhone filmmakers.
3. Michael Koerbel’s Imprint on Majekfilms.com
As the original founder, Michael Koerbel’s vision and philosophy laid the groundwork for Majekfilms.com. While our domain name includes “films” (a nod to his directing and film production work with Majek Pictures), Majekfilms.com’s current focus is a repository of high-quality, accessible, and shareable digital image content. This reflects Michael’s philosophy of democratizing the creation and consumption of visual content, bringing art and inspiration to every user.
His career in pioneering accessible filmmaking tools appears to have directly shaped the design and content strategy of Majekfilms.com. The website’s emphasis on readily available and shareable visual content aligns with broader trends in democratized content creation and consumption, reflecting his innovative approach to media.
